Random fact of the day….
The first company to trademark their logo in Britain was BASS, the brewery in 1876.
But this fact raises more questions than answers…
Why did they trademark a basic english word painted red? It turns out, the trademark refers to the red triangle, not the word… but why would we wish to associate a red triangle with beer (the legal case for a TM)
Secondly, why a brewery first? Was someone threatening to produce a copy called Treble, Alto or DoubleBass? (incidentally, I believe there is a beer named the latter now)
And what did the brewery pay to defend its right to the word Bass, or even stranger, the triangle? Was that in Shillings, Pounds or Pints?
For more information, see Wikipedia